ENT202 COURSE SYLLABUS
How can I engage better with my audience?
Target Audience
This course is targeted for students that are interested in the marketing and communication efforts needed by students currently pursuing an entrepreneurial endeavor.
The student must have completed ENT115 or MGMT100.
Description
The goal of this course is to explore the application of marketing and communication techniques in student-owned, or managed, entrepreneurial ventures, as well as collaborating with community entrepreneurs, to develop effective marketing and communication campaigns. This course practices and develops application-based skills using current marketing and communication methods and platforms. Student will create and communicate a compelling vision of their entrepreneurial venture through the use of digital and traditional marketing platforms. Entrepreneurs must be able to effectively communicate their venture to a wide variety of audiences through a wide array of platforms.
PROFESSIONALISM
Things to Remember
100 points or 10% of final grade
You are your business.
Represent your business in class, just as you would in life. Sell us your success.
You should be prepared with the material for the day. Participation in the exploration of the subject requires a diverse set of experiences, so everyone’s voice is important. Be sure to make thoughtful & reflective responses to each other’s work. Fluff words, such as wonderful/great/nice/etc, are not valid responses in a professional space. Use words that represent your educated ideas and hold weight.
Embody your business and ALWAYS be showcasing your business. This is how you act/dress/communicate. Inappropriate cell phone/computer use is prohibited.
Support and advocate for your community.
Most of all BE KIND. Kindness is the key to all success.
THIS IS ME:
Professor Lauren Kendzierski (they/them)
There are many ways to communicate with me.
Email is for important information that needs to be documented.
Texting is for a quick yes or no question.
Zoom is for a real check in, schedule it on the tab above.
4135193492
Disclaimer: Like you, I am a person with many other responsibilities outside of school. As I will always give you adequate time to respond, please do not expect an immediate response from me. I will respond as soon as I see it, which may be a few days. It is an important skill to plan ahead for your needs.